Top Photography Trends for Skincare & Jewelry Brands in 2025

The competition for beauty and luxury brands is growing every day, making it inevitable to not only focus on quality but also on presentation. And what is a better way to present your products than stunning visuals? Invest in high-quality skincare and jewelry photography to show your brand’s uniqueness in a new light and connect with your audience. Great images not only stand you out from the competition but also increase engagement, sales, and ROI.

In this article, I will explain the 8 top photography trends in 2025 for promoting skincare and jewelry brands. If you fall under this niche, what are you waiting for? Continue reading to learn the trends and implement them in your brand growth now. 

What are the Trends in Photography

Trends in photography are what consumers are drawn to at the moment. For example, AR (Augmented Reality) is thriving in 2025. With AR, customers can see how a jewelry piece looks on them before making a purchase. It is the technology that many prominent jewelry brands are currently investing in. One of them is Tiffany & Co. For a better understanding of AR, you can check their website. In addition to AR, several other photography trends in 2025 are particularly relevant to skincare and jewelry brands. For instance, simplistic and aesthetic photography, including classics such as flat lay, negative space, models, 3D, and more. 

According to your location and customers, you need to follow photography trends to ensure consistency. For example, you need to publish images in a way that allows your customers to access all the information in one place—such as using lifestyle, negative, and AR images. With Negative space, customers can focus on the product. With lifestyle, customers can see how the product resonates with their lives. Lastly, with AR, customers can see how it looks on them. Perfect package, right? It was just an idea. Check out the next section and decide on which trending photography ideas you want to implement for your brand. 

Top 8 Photography Trends You Must Use for Skincare and Jewelry Product Promotion

Explore the latest trending photography ideas to incorporate into your brand and differentiate yourself from the competition. Let’s start with the easiest ones, where you won’t need to invest any money. 

Simple Minimalistic Approach

Minimalism is one of the classic photography style trends that customers always love. You can use it for skincare, jewelry, and other niches. The photography is simple. Often, you won’t even need to invest any money in it.

• Use natural lighting. 
• White background or other colored background that complements your subject. 
• Reflectors are used to enhance lighting effects and reduce shadows. 
• Necessary props that highlight the product’s details. Do not go for exaggerated visuals. Go for as simple and relevant props. 
• Decorate your products in a way that allows the products to do all the talking in the image. 
• Capture images with a high-quality DSLR or mirrorless camera. 

Minimalistic photography allows customers to immerse themselves in your products. Understand its details clearly without any distractions. Ensure the images are visually appealing and stand out in various campaigns and online markets, building trust and engagement.

Flatlay

Another classic skincare and jewelry branding photoshoot idea is flatlay. Flatlay also falls under a minimalistic approach, but it is not the same. Minimalistic images can be taken from any angle. However, Flatlays are taken from above.

• Position the backdrop on a flat surface, such as a table, bed, or floor.
• Place your products on the backdrop after thoroughly cleaning them. For jewelry, clean it with microfiber cloths to prevent damage to stones and gems. For skincare products, you can clean them with regular clothes as well.
• Style the product with necessary props—for example, simple paper cuts around the skincare products.
• Put the soft boxes/diffused lights above the product. Ensure the light is positioned accurately to fall on the product.
• Set the Camera or Phone above the setting, ensuring the whole setting comes in the frame. Capture the images.
• Create the perfect images by editing the photos in post-production. Remove every flaw and ensure the final image is eye-catching.   

Negative Space

Another minimalist photography style trend in 2025 is “Negative Space”. The setting consists of only the frame and subject. In the negative space imagery, no props will be used, ensuring customers’ attention remains focused on the product. 

It is a highly useful photography style that can be applied to skincare, jewelry, and other product photography. Choose a backdrop that complements your product, such as black, gray, or a variety of colors. Place the product in the middle or your desired position. Take the image, keeping the focus on the product. 

You can also create a creative look with negative space, such as guiding viewers’ eyes to the product. Negative space may seem easy to photograph, but it is actually complex. Play with the setting and camera to capture the best product images that capture audience attention and create a strong impression.

Macro Photography

Often, customers miss key details in full product images. Alternatively, it may not be properly highlighted, as the whole subject remains in focus. However, highlighting key details is crucial for generating conversions.

Skincare and jewelry macro photography is used to showcase product details to customers. You can highlight unique features such as color, diamond cut, texture, patterns, and other relevant details. For example, if a Jewelry’s unique selling point is the beautiful purple gem, you must take a macro shot of it. It will help you convey your jewelry brand’s message and capture audience attention.

Lifestyle Photography for Authentic Representation

One of the top skincare and jewelry photography trends in 2025 is “Lifestyle Photography.” You can do lifestyle photography with props and models. The catch is that the image has to be relatable and feature high-quality visuals.

Props and model photography for skincare and jewelry are different. Let me explain in detail.

For Props,

Jewelry: Use a variety of materials, including tree branches, leaves, flowers, bowls, glasses, stones, ribbons, and more, to style your jewelry and capture stunning images.

Skincare: Use elements that were used to make the skincare products. For example, if a skincare product contains orange, try using that as your prop. Ensure background and overall decoration complement the product.

For Models,

Use the model to demonstrate the product’s usage. Create a scenario in which the jewelry and skincare products will be used. For example, the jewelry is best worn in a beach context; take images in that setting. Again, if you are selling sunscreen, create a scenario where the model is going out but the sun is high and she is applying sunscreen.

Models are the best way to show how your products can impact their lives. If you have the budget, consider using lifestyle photography to connect with your customers. The results will pay off your investment in a short time.

Editorial and Story Driven Photography

The editorial and story-driven photography trend has taken center stage for jewelry and skincare brands in 2025. However, editorial and story-driven photography is different from other photography styles.

You can not show your products in simple light. Instead, you need to build a visual narrative that evokes customers’ emotions and entices them to take action—for example, photographing your earrings in the golden hour. Or, couples proposing with rings in the golden hour while a soft breeze and music play. Editorial images focus on the mood, brand identity, and story. Make the product a part of customers’ lives so that customers can understand the product’s visual story and purchase it to recreate it. 

Motion and Short-form Videos

While still skincare and jewelry photography hold the power in conversion, motion and short-form videos are not lagging behind. The short-form videos have become a significant part of jewelry and skincare brands’ visual marketing. Big brands are investing in it, so you should too. 

Motion photography for jewelry and skincare products is easy. Create videos that are aesthetically pleasing, slow, and emotionally impactful. For example, a model unboxes a perfume and applies it in front of the mirror with a happy face. Alternatively, the model takes out the jewelry from the jewelry box and wears it for an occasion.

For great motion and short-form videos, build a story first and connect the product with the story for impactful results. Create videos under 15-30 seconds in length with soft music. Ensure the transitions look natural and convey the story. Review it with friends, and if you think all looks good, publish it and see the results.

Augmented Reality (AR)

Augmented Reality (AR) is the photography trend in 2025. Many big brands like Tiffany & Co. are using AR to grow their brands online. Though AR is costly, it is proven to be super impactful in generating sales. Want to know the reason? Because with Augmented Reality (AR), the audience can visualize themselves in the jewelry in real time and make a purchasing decision. 

If you sell jewelry, I recommend incorporating Augmented Reality (AR) into your business. Your customers can see how the jewelry looks on them in real time. However, if you sell skincare products, I do not recommend it. Because skin care products can not be felt in real time in AR. For skincare products, create short-form videos to show key considerations customers should consider before purchasing, such as skin tone and other issues. The more you connect with your audience, the better the conversion rate will be. 

What Comes After Skincare and Jewelry Photography

Great photography is not enough to stand out in the competitive online market. You need more. Know what? Best Photo Retouching. 

No matter how beautifully you cleaned the product, set the setting, and captured the image, your raw images will have flaws. You need to edit the flaws and make it picture-perfect to make a great first impression. Zoom in to find the issues and edit them one by one. Correct color, lighting, and white balance, remove background and unnecessary distractions, adjust shadow, make the jewelry gems smooth, shiny, and sparkly, and perform other necessary retouching. After retouching the e-commerce beauty product photos, if you see the product is popping, you are good to go. 

Summing with 

Which photography style trends did you like the most? I love all of them. You can try all the trends for your brand. However, ensure they look consistent. Publish your images in a way that customers can get all the product details in one place.

For example, Flatlay, macro shots, lifestyle images/editorial shots, motion, or AR. There you go, presenting all the trends to your customers. However, it was just an idea. Go through the content again and make a decision based on your budget. Any trends in photography you choose, ensure the images portray your brand message and capture the audience’s attention instantly.

If you need professional help for photographing jewelry and skincare brand products, contact one of the top photography agencies, Lalography. We always stay updated with trends and capture visually appealing images that captivate customers’ minds and entice them to action. You do not have to believe my words because our site and expertise are our proof. Visit our website today. Check our portfolio, and contact us for a free consultation. Let’s talk business!